An advertising case study is a marketing tool that describes how an advertising agency or a media company helped an advertiser meet marketing objectives, overcome problems and achieve successful results. Organizations use case studies as part of the sales process to illustrate their skills, capability and approach, as well as to demonstrate how they work with customers.
Step 1Write a brief overview of the case study to provide a snapshot of key benefits.
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” Include a quotation from the client in the overview to give the case credibility. Step 2Create a logical structure that is easy for the reader to follow. Provide background that gives context to the case study.
Set out the client’s marketing and advertising objectives.
Describe the challenges to meeting the advertising objectives 29 Jun 2016 - Today, we're focusing on why writing matters in Facebook ads, as well as some Starbucks' #StarbucksDate Facebook ad campaign Maybe you were a poet in college, but flowery language will muddle your message..
Explain the advertising strategy recommended by the agency or media company. Step 3Describe the advertiser’s business and its main market sectors. Outline the challenges and opportunities in the market and set out the advertiser’s position in terms of market share and sales volume.
Provide details of the advertiser’s existing sales and marketing activities 19 Jun 2012 - As your business invests in Facebook ads more and more, it is useful to have a Most of the Facebook ad case studies below are summarized, to their Facebook page targeted at young adults in high school and college .
How to write an advertising case study | your business
” Describe how advertising could support those objectives, for example by raising consumer awareness of the company’s products or by generating additional leads for the sales force. Step 4Describe the challenges the advertiser faced in meeting the objectives with current sales and marketing activities. If the advertiser had a small sales force, for example, it would prove difficult to achieve growth by direct selling alone.
The advertiser may have a limited budget and previously used advertising media that had proved expensive and failed to reach the target audience. Provide details of the media and its coverage of the target audience. Give details of the comparative cost of reaching the audience compared with other more expensive media. Describe how the creative treatment delivered the key messages to the audience.
Step 6Summarize the most important results of the campaign.
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Include a quotation from the advertiser describing the benefits of working with the agency or media company Their ad campaign is a series of three ads that are each designed to appeal to a Much like a written metaphor, a visual metaphor represents one concept by .
Describe any future plans to build on the success of the campaign.
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