An advertising case study is a marketing tool that describes how an advertising agency or a media company helped an advertiser meet marketing objectives, overcome problems and achieve successful results.

Organizations use case studies as part of the sales process to illustrate their skills, capability and approach, as well as to demonstrate how they work with customers 30 Apr 2018 - Learn how to write a great marketing case study people actually want to read in seven steps, plus find examples of awesome case studies you .

Step 1Write a brief overview of the case study to provide a snapshot of key benefits.

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” Include a quotation from the client in the overview to give the case credibility. Step 2Create a logical structure that is easy for the reader to follow.

Provide background that gives context to the case study 22 Dec 2016 - Marmite, Dove, Radiocentre, Harvey Nichols and Currys PC World are among the brands behind this year's best radio ads..

Set out the client’s marketing and advertising objectives.

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Explain the advertising strategy recommended by the agency or media company. Step 3Describe the advertiser’s business and its main market sectors. Outline the challenges and opportunities in the market and set out the advertiser’s position in terms of market share and sales volume.

Provide details of the advertiser’s existing sales and marketing activities.

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” Describe how advertising could support those objectives, for example by raising consumer awareness of the company’s products or by generating additional leads for the sales force. Step 4Describe the challenges the advertiser faced in meeting the objectives with current sales and marketing activities. If the advertiser had a small sales force, for example, it would prove difficult to achieve growth by direct selling alone.

The advertiser may have a limited budget and previously used advertising media that had proved expensive and failed to reach the target audience. Provide details of the media and its coverage of the target audience. Give details of the comparative cost of reaching the audience compared with other more expensive media. Describe how the creative treatment delivered the key messages to the audience.

Step 6Summarize the most important results of the campaign.

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Include a quotation from the advertiser describing the benefits of working with the agency or media company A carefully crafted advertising case study tells potential advertisers how your in the publication appeal to parents of newborns, toddlers and grade school .

Describe any future plans to build on the success of the campaign. '); = function(content) elector('#google-article-block').

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taboola || ; ( mode:'thumbs-2r', container:'taboola-below', placement:'below' ); ); ); References Love Agency's striking “Become Someone Else” campaign for Lithuania's Mint Miami Ad School Europe used humorous copy written by Daniel Blomberg for